There are several ways to monetize your site with ads using Google AdSense and we’ve written about these in the past. You can check them out here and here. But Google isn’t the only way to effectively monetize your website with ads. Here are a few non-Google approaches to making money from your site.
Monetize Your Site with Ads Tips
Affiliate Marketing / Affiliate Links
Affiliate marketing is one of the most popular ways to monetize the audience you’ve developed from your site or blog.
The first step is to find a product or service you would like to recommend and ideally one that resonates with your site’s audience or relates to some content or blog post. Next, you simply promote and endorse the product or service on your site as well as your email subscribers via an affiliate link. If the product or service resonates with these people, they’ll click on your affiliate link, purchasing the product (while you get a split of the sale price).
Commissions vary but typically range anywhere from 30% of the product or service price, up to as high as 70%. For example, if the split is 50% and you promote a product that costs $100, you’ll get $50 for simply referring the buyer.
Here are some affiliate marketing companies to investigate to start monetizing your site:
Sell Ad Space on Your Site
A second option to monetize your site is by selling ad space directly on your site. This is a different than Google AdSense in that you have a direct relationship with a company or sponsor who wants to target your audience. You cut out the middle man and keep all of the fees but also need to demonstrate the value of your audience to potential advertisers.
Another advantage to this approach to monetize your site is that you simply charge a flat fee per month or other direct price and do not have to provide impressions or click data.
A third new option to monetize your site is the OffSite marketplace, a platform that creates a marketplace for you to share your site audience with advertisers but keep their privacy.
Site-owners approve all ads, but ads don’t show on the site owner’s site. The OffSite platform serves up the ads through the Google Search and Display network, so ads are never tied back to the site owner.
It’s a win-win situation for both site/audience-owners and advertisers. OffSite marketplace creates revenue for the site owner and advertisers gain access to highly-qualified audiences.