Google Advertising on My Website

How to Use Google?

Your website or blog is gaining momentum and you may start to wonder to yourself, “how can I use Google Advertising on my website to make money?”

Adsense is Google’s advertising platform that places sponsored ads on websites. Ads are relevant to the content of your site, which produces higher returns for the advertiser, AdSense (the platform), and you (the publisher).

Ads are sponsored by businesses that use Google Ads, a platform to launch and manage ads. Advertisers are eager to reach audiences that seek content related to their products. Therefore, they benefit from running ads next to relevant content.

AdSense is a pay-per-click program, meaning advertisers pay for ads by the amount of clicks an ad receives. For this reason, Google benefits from placing targeted ads near relevant content.

As an AdSense publisher, you earn money every time a visitor clicks an ad on your site. For instance, if you post recipes on your website, the ads that appear on your site may be for appliance or baking retailers.

How to Set Up AdSense

Apply to Google AdSense

Sites must meet certain eligibility requirements to participate in AdSense. For instance, sites should be active for at least 6 months before it will be considered.

Configure Your Ads

In this step, you will select which types of ads you would like to run on your site. You may select text, display or a search box. Depending on your website, you may also set the sizes available to advertisers. For instance, you may choose to run banners, leaderboards, skyscrapers, billboards, etc.

Install the Google AdSense Code on Your Site

Google will provide snippets of code to insert on your site. This code connects AdSense to your website. You may choose to install this code on the site’s template.

But, how can I use Google Advertising on my website to make money?

For more information on using Google Advertising on your website, see our article How to Make Money with Google Ads.

AdSense gives you some editorial control over the ads that run on your website. You may either block or review ads, which will affect your bottom line.

For instance, you can choose to block ads by your competitors. In addition, you can block ads from general categories (apparel, real estate, vehicles) and sensitive categories (religion, politics). Through the Ad Review Center, publishers can review and take action on individual ads.

Stay tuned for future posts about how to monetize your website!

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