There are several ways to monetize a website with ads. We have written a couple of articles focused on Google specifically, check them out here and here. But Google isn’t the only way to effectively monetize a website with ads. Here are two non-Google approaches to making money from your website.
Monetize Website with Ads Tips
Affiliate Marketing/ Affiliate Links
Affiliate marketing is one of the most popular ways to monetize your website with advertising.
It is easy to get started. Find a product you like and would recommend. Then on your website, you endorse the product and promote it to your website visitors and email subscribers. If the product or service resonates with these people, they’ll click on your affiliate link, purchasing the product (while you get a split of the sale price).
The commission might be anywhere from 30% of the product or service price, up to as high as 70%. For example, if the split is 50% and you promote a product that costs $10, you’ll get $5 for simply referring the buyer.
Here are some affiliate marketing companies to investigate to start monetizing your website:
Sell Ad Space on Your Website
One option is to sell your ad space through Google AdSense and utilize their large network of websites. Or, another option, is to simply sell your own ad space directly to companies looking to sponsor different websites like yours.
You get paid depending on how many visitors you get. Websites typically quote based on one thousand impressions (or CPM). You might see it as: $5 CPM. So, if the website gets 100,000 visits a month, that ad price translates into $500.
Another common approach to monetize your website with ads is providing a direct price. This works by charging a flat fee for advertisers to market their products on your website. Because this is a flat rate, you are not having to provide impressions or click information.
A new option is the OffSite marketplace, a platform that creates a marketplace for you to share your website audience with advertisers but keep their privacy.
Website-owners approve all ads, but ads don’t show on the website-owner’s website. The OffSite platform serves up the ads through the Google Search and Display network, so ads are never tied back to the website-owner.
It’s a win-win situation for both website/audience-owners and advertisers. OffSite marketplace creates revenue for the website-owner and advertisers gain access to highly-qualified audiences.